After controversy, Netflix changes the way it measures its successes

Netflix will change the system it uses to measure its audiences starting at the end of this year, when it will begin to take into account the number of hours that viewers watch some of its content instead of counting only the first two minutes.

The method that the company used until now was very controversial: it is enough for a subscriber to watch a specific content for two minutes to be considered as a spectator, even if I immediately pause the playback and never continue it.

We will report on the hours our titles have been viewed instead of the number of accounts that choose to see them“Said the company during its presentation of financial results.

Netflix keeps everything related to its audiences with absolute secrecy, which are not audited by an external company as traditional television networks have been used to for years.

For example, according to the current system, “The Squid Game” is the best premiere in history, adding 142 million viewers in its first 28 days of broadcast.

However, given these data it is advisable to walk with lead, since they only reflect the accounts that played two minutes of the series and do not break down how many actually saw the nine episodes of its first season.

The “streaming” platform has also promised that from now on they will report their audiences “regularly”, although this commitment did not make it clear whether they will communicate the data of all their titles or only those of the most popular productions (of their failures there is no news ).

In its presentation, Netflix also highlighted the Spanish production “La Casa de Papel” as an example of content that is not shot in English and can work everywhere thanks to subtitles and dubbing, as in the case of the South Korean “The Squid Game ”.


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