Alaska Airlines will reduce check-in time at airports with electronic bag tag program

Alaska Airlines announced that it is poised to become the first US airline to launch a electronic bag tag program later this year.

“This technology allows our guests to tag their own bags in a matter of seconds and makes the entire check-in process almost all outside the airport“said Charu Jain, senior vice president of marketing and innovation for Alaska Airlines.

“Travellers with the devices will not only be able to drop off their luggage quickly, but our electronic baggage tags will also will help reduce lines in our lobbies and will provide our employees with the opportunity to spend more one-on-one time with guests requesting assistance,” added Jain.

Alaska Airlines electronic baggage tag.

Electronic baggage tags will allow guests skip the step of printing traditional baggage tags when you arrive at the airport. Instead, guests will be able to activate the devices from anywhere — their home, office or car — up to 24 hours before their flight using the Alaska Airlines mobile app.

Activation is done by simply touching the phone used for check-in to the electronic baggage tag, which has an antenna that feeds and reads the information transmitted from the phone, and the screen of the electronic paper baggage tag will display the information. of the guest’s flight.

Jain hopes that the Alaska Airline electronic baggage tag reduce the time guests spend dropping off checked bags by 40%. For example, a guest flying through Alaska Airline’s tech hub at Norman Y. Mineta San Jose International Airport could drop off their luggage at the bag drop in three minutes or less.

“Alaska Airlines is the first US airline to pioneer this innovative electronic bag tag program here at SJC,” said San Jose Mayor Sam Liccardo. “This program will streamline the check-in process and provide a more sustainable option for travelers.“.

“Our electronic baggage tags they will not require batteries and are durable enough to last a lifetimeJain said.

The rollout of electronic baggage tags will take place in several phases. The first phase will initially include 2,500 Alaska Airlines frequent flyers to begin using electronic baggage tags by the end of 2022. Mileage Plan members will have the option to purchase the devices beginning in early 2023.

Alaska Airlines is partnering with the Dutch company BAGTAG on the electronic baggage tag. The devices are equipped with durable screens that have been tested to withstand being run over by a luggage cart and attach to luggage like any other luggage tag, using an industrial-strength plastic zip tie.

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