Manzana has presented Mac Studioits new desktop solution with its most powerful chip, as well as the renewed iPhone I KNOW and iPad Air with new 5G chips.
Apple unveiled the devices during a virtual event on Tuesday that it dubbed “Peek performance,” seeking to maintain its momentum after a record holiday quarter that beat Wall Street expectations. Chief Executive Officer Tim Cook also announced plans to bring Major League Baseball games to the company’s TV+ streaming service.
The unveiling featured a new Apple processor called the M1 Ultra that the company called the most powerful personal computer chip of all time. The product is part of Apple’s year-long switch from using Intel Corp. processors in favor of its own components.
The new desktop computer, called the Mac Studio, is powered by the M1 Ultra chip and is aimed at app developers, photo editors and video creators. Apple also introduced a separate 27-inch monitor that’s much cheaper than the current model, priced at $1,599.
There were few major surprises in the event, with shares falling less than 1% to $158 after it concluded. They have fallen about 10% this year, in line with a broader decline in stocks.
Bloomberg News first reported on the new iPhone SE and iPad Air in January this year and the low-cost Mac Studio computer and monitor in January 2021.
The event was the first of what is expected to be several product launches this year, with Apple also preparing additional Macs and iPads, as well as the iPhone 14 and new smartwatches. And the company may preview its first mixed virtual and augmented reality headset later this year.
As we mentioned in AmericanPost.Newsthe new iPhone is the first update of Manzana to the SE lineup starting in 2020. The model, which will continue to be available in black, white, and red, will be priced slightly higher at $429, up from $399. But it has support for 5G network, a faster A15 processor and other features.
The iPhone SE still looks similar to the iPhone 8 from 2017, including a Touch ID home button, instead of the Face ID used by higher-end models. It has a 4.7-inch screen, making it the smallest iPhone available. But the addition of 5G makes the device much more competitive in the market and may help the company attract Android users and consumers with older iPhones.
Apple doesn’t break out sales of individual iPhone models, but the smartphone represents its biggest moneymaker overall, generating more than half of its revenue in the last fiscal year, or about $192 billion.
The SE first debuted in 2016 amid orders for a smaller, cheaper iPhone, and was upgraded prior to the start of the pandemic. On Tuesday, Apple also added new green color options to the iPhone 13, helping to keep that model in the news until the iPhone 14 arrives with an updated design later this year.
The new iPhone SE and $599 iPad Air, which has an M1 chip, will be available to order on March 11, before hitting stores a week later.
Apple began taking orders for the Mac Studio and monitor on Tuesday, ahead of its March 18 launch. The version with the M1 Ultra chip starts at $3,999, while the lower-end version costs $1,999.
The chip has 20 CPU cores, 64 graphics processing cores and a 32-core Neural Engine, designed to make it easier for developers to compile code, render 3D graphics and work with video, Apple said.
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