A new Bud Light beer will be on the market soon: Bud Light Next, the first carb-free beer from Anheuser-Busch (AB). The brewing company revealed to CNN Business that the drink will be available for purchase in early 2022.
The launch of the new Bud Light beer would be responding to changes in consumer dietary habits that are reflected in the current trends in low carb foods and beverages.
While there are a variety of reduced carb beers, this would be the first beer from one of the most popular brands in America to launch a zero carb beer.
Light beers can be low in carbohydrates and thus the amount of calories they provide compared to a regular beer. Low alcohol or non-alcoholic beers can also sometimes be called light beer. A light beer can also be both: low in carbohydrates and low in alcohol.
While a regular 12 oz (355 ml) beer has between 145 and 150 calories, a light beer has between 100 and 105 calories.
A traditional 12-ounce Bud Light beer has 4.2% alcohol by volume, 110 calories, and 6.6g carbohydrates. The new 12-ounce Bud Light Next beer will have virtually the same amount of alcohol (4%), 80 calories, and zero carbohydrates.
The brewery told CNN Business that Bud Light Next will have a “light, refreshing and clean” flavor with a hint of citrus. It will be sold in packs of 6 and 12 drinks in bottles and cans. Although the launch price was not specified, it was anticipated that it will cost a bit more than Bud Light.
The new no-carb beer Bud Light Next is aimed at younger consumers, such as Generation Z, looking for the similar nutritional composition of hard seltzer and beer flavor, said Andy Goeler, Bud Light’s vice president of marketing.
Bud Light previously catered to beverage trends with the launch of Bud Light Seltzer.
Bud Light along with Budweiseres, Michelob Ultra and Natural Light are some of the most popular Anheuser-Busch brewery brands in the US market. Natural Light is Anheuser-Busch’s first reduced calorie light beer that debuted in 1977. It is a “light lager in the American style”.
Anheuser-Busch is one of America’s most iconic companies and the leader in the American brewing industry.
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