When Queen Elizabeth II celebrated 90 years, Burger King wanted to pay homage by changing the name of his Tottenham Court Road restaurant to “Burger Queen.” An action devised by PsLive, Vizeum, and Isobar that got quite an impact on social networks and media.
It was April 21, 2016, for reason for the birthday of Queen Elizabeth II, and the hashtags #HappyBirthdayYourMajesty and #Queenat90 became a trend. Therefore, the hamburger chain decided to join in a very creative way.
What Burger King did was a change, during that day, the name of its emblematic restaurant located on Tottenham Court Road, in the British capital, by Burger Queen.
This marketing action made the boys go there to check the name change. A simple but effective action shows how brands can enter the conversation and generate conversations among their consumers taking advantage of the events around them.
As reported in American Post News, Queen Elizabeth passed away this September 8, 2022: and the “Unicorn protocol” was activated.
Burger King paid tribute to Queen Elizabeth II on its menu
In addition to the name change, Burger King celebrated the 90th birthday of Queen Elizabeth II with offers on some of its iconic menus. The “Royal de Pollo” could be purchased for 1.99 pounds sterling (just over 2.5 euros at the time), a promotion that consumers welcomed.
“We wanted to celebrate this great event, and what better way to do that than with our makeover and transform the Burger King into a true ‘Burger Queen,’” said Burger King’s then regional managing director, Simon Joseph.
He added: “We hope that Tottenham Court Road customers enjoy this tribute to Queen Elizabeth II on her 90th birthday.”
It may interest you: Who will be the successor to Queen Elizabeth?
Queen Elizabeth II dies
Today, September 8, Queen Elizabeth II died at 96 years of age and after 70 serving as regent monarch. The royal family officially announced the queen’s death through social networks at 6:30 p.m.
After this event, Charles of Wales holds the title of King of England, and Camila bears the appointment of “Queen Consort”; both will remain at Balmoral tonight and return to London in the morning.