The brand manager at Activision Mobile for Call of Duty: Mobile in Mexico, Oscar Salas, assured this Saturday that eSports in the country should aspire to surpass Liga MX, the Mexican soccer championship.
“Liga MX is the most watched sporting event in Mexico. In eSports, it should be our aspiration to compete with something as big as that,” the executive explained to Efe.
Eres todo lo que tenemos.
Reserva digitalmente #ModernWarfare2 y juega la campaña de #MWII hasta una semana antes, comenzando el 20 de Octubre.
Reserva ahora: https://t.co/5c6kgYH8rx pic.twitter.com/3L0n2ahmC3
— Call of Duty LATAM (@CallofDutyLATAM) September 21, 2022
In this country, soccer is the most popular sport, according to the latest survey by the firm Consulta Mitofsky published in 2021.
According to the report, soccer has 55.3% preferences, in second place is boxing with 42%, and in third, baseball with 34.4%; eSports do not appear in the list.
“To Liga MX, we must learn that there are no eSports without generating fan tribes. It is something we have to do. When we watch sports, we must generate fans, generate going to a team because it represents you, something that has nothing to do with the game. We must give space to stories”, added Salas, one of the leaders of Call of Duty: Mobile, which has more than 650 million users.
The executive was confident that the mobile version of Call of Duty would feature a Mexican League next year where the best teams would score points to go to the World Cup.
“The eSport is a marketing tool that generates expectations for the user and is also a way for the community to find itself. It generates long-term loyalty for us. It strengthens our fan base rather than generating new ones.”
Currently, the video game scene features a ‘World Championship,’ a sort of World Cup where squares from all over the world face off.
“We believe that eSports are relevant for the future of us as a brand, but they are not our objective now since we first want to reach the cell phones of those who did not know about us, did not consider us, believed that the game was too heavy for their cell phone,” Salas sentenced.