United States.- A technological millionaire offered to buy it. A US senator suggested that the government should force manufacturers to do so. But so far, Klondike has not budged on its plan to discontinue the Choco Taco.
Klondike confirmed Tuesday that the summer treat is being pulled from ice cream trucks, convenience stores and grocery shelves.
“Over the last two years, we have experienced an unprecedented increase in demand for our portfolio and have had to make very difficult decisions to ensure the availability of our entire portfolio throughout the country,” said a representative of Klondike in an email. “A necessary but unfortunate part of this process is that sometimes we must discontinue products, even a beloved item like Chocolate Taco”.
The news came just days after the manufacturer of good humor ice cream confirmed the demise of another nostalgic favorite: toasted almond bars. Good Humor also cited production issues, saying it sometimes has to discontinue slower vendors to ensure distribution of more popular treats.
Klondike, owned by Unilever, Based in London, it continues to sell cones, shakes and its Klondike bar across the country.
The Choco Taco, invented in 1983 by a former ice cream truck driver, it’s a taco-shaped waffle cone filled with fudge ice cream. It is dipped in chocolate and peanuts.
The news of his disappearance caused some Twitter users to collapse.
“There are bad decisions, like getting a tattoo on your face or French kissing an alligator. Then there are terribly bad and unforgivable decisions like discontinuing the Chocolate Taco”, one fan tweeted.
Billionaire Reddit co-founder Alexis Ohanian called out Unilever on Twitter.
“I would like to buy the rights to your Chocolate Taco and prevent it from melting from the childhood of future generations,” Ohanian tweeted. Unilever did not appear to respond.
US Senator Chris Murphy, a Democrat from Connecticut, tweeted that he would invoke the Defense Production Act to mandate the continued manufacturing of Chocolate Tacos.
Klondike seemed to realize that he had hit a nerve. In a subsequent tweet on Tuesday, the company said it was “working hard to find a way for Chocolate Taco go back to the ice cream trucks for years to come.”
A place where the Chocolate Taco? Taco Bell. In February, the restaurant chain announced a collaboration with Klondike, testing sales of Chocolate Taco at 20 locations in Los Angeles and Milwaukee. It was a welcome return for fans: Taco Bell used to sell Choco Tacos, but removed them from its menu in 2015.
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A message seeking comment was left with Taco Bell on Tuesday. Klondike also didn’t respond when asked if Choco Tacos might be sold at Taco Bell in the future.