Chrome is the most used browser in the world and a good percentage of its users frequently uses their incognito mode under the premise that they are protecting their identity. However, this incognito mode may not be as low-key as Google claims.
According to the company’s own employees, this feature does not provide all the security that users think they are getting when browsing the internet using the Google browser. This would presumably be causing serious headaches within the company because they cannot find a way to tell their users that incognito mode is not capable of protecting them as much as they expect.
All this comes from an email sent by Lorraine Twohill, Google’s chief marketing officer, to the company’s CEO, Sundar Pichai. In the message she assured that the incognito mode really did not meet the expectations to be able to catalog it that wayso it was extremely complex to be able to market it without falling into false promises.
“Make incognito mode truly private. We are limited in how much we can market incognito mode because it is not really privateso we have to use confusing language which is almost more damaging,” Twohill wrote.
Email from Google executive comes to light as part of a class action lawsuit against Google that could lead to the payment of billions of dollars for not providing the privacy promised in this type of navigation.
As it has become known, the head of Google’s marketing was not the only one to warn that the incognito mode did not really offer a greater degree of privacy.
“We need to stop calling him Incognito and stop using a Spy Guy icon.”, said a Google engineer in 2018 according to the case files.
Google’s response to this situation is that users know that incognito mode in Chrome does not make them invisible when they browse the Internet, at the same time that it does not mean that Google does not track their data while they are connected.
“Incognito mode offers users a private browsing experience, and we have been clear about how it works and what it does, while the plaintiffs in this case have deliberately misrepresented our statements”, affirmed José Castañeda, spokesman for Google.
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