On November 3, the WiZink Center in Madrid hosted the 2023 edition of the LOS40 Music Awards, Spain’s biggest music awards show. The glamorous event celebrated the past year’s biggest hits and artists across pop, rock, urban, and Latin music. Colombian urban artists Feid and Manuel Turizo emerged as the big winners of the night, each taking home three awards.
Urban Music Reigns Supreme
In recent years, Latin urban artists have made major inroads into the Spanish and global music markets. This influence was strongly felt at the 2023 LOS40 Music Awards.
Feid, the Colombian singer-songwriter also known as El Ferxxo, solidified his status as one of the most prominent faces of the urban genre. He picked up the awards for Best Urban Artist, Best Urban Song for “Classy 101”, and Best Urban Collaboration with Ozuna for “Hey Mor.” All three awards were in the Global Latin category.
The artist born Salomón Villada Hoyos gave an energetic performance of his global hits “Classy 101” and “Bubalú”, bringing the crowd to their feet. During his acceptance speech for Best Urban Song, Feid made sure to share credit with his collaborator on “Classy 101”, up-and-coming Puerto Rican vocalist Young Miko. In a display of camaraderie, he called Young Miko up on stage to properly receive the award together.
Manuel Turizo Matches Feid’s Haul
Manuel Turizo equalled Feid’s tally, also taking home three LOS40 Music Awards trophies. The Colombian singer’s wins included Best Latin Album for “2000”, Best Latin Song for “El Merengue”, and Best Latin Tour for his “2000 Tour.”
The 22-year-old reggaeton star gave a dazzling performance of his signature bachata-infused hits. His stage presence and vocals shone especially bright during his performance of “El Merengue”, which ended up winning Best Latin Song.
Other Top Winners
While Feid and Manuel Turizo led the pack, other artists also took home multiple honors. Spanish pop singer Aitana was a double winner, earning Best Spanish Album for “Alpha” and Best Spanish Video for “Las Babys.”
In the Best New Artist categories, Puerto Rico’s Young Miko won for Global Latin and Vicco took the prize for Spain.
Additional winners included Ana Mena for Best Spanish Artist, Camilo for Best Latin Artist, and Loreen for Best International Artist. David Bisbal and Tom Odell were celebrated for their live performances, winning Best Live Act in their respective categories.
Golden Music Awards for Shakira and Take That
One of the most anticipated moments of the ceremony was the presentation of the prestigious Golden Music Awards. These special honors recognize artists for their lasting impact on pop music and culture.
This year, the lifetime achievement awards went to global Colombian superstar Shakira, beloved British pop group Take That, and Puerto Rican urbano pioneer Ozuna.
Shakira and Take That appeared via video to accept their awards and thank their fans. Ozuna was on hand to personally pick up his trophy.
Star-Studded Performances Light Up the Stage
Beyond the awards presentations, the evening was filled with show-stopping performances from Latin, Spanish, and international hitmakers.
Lola Indigo, Ana Mena, Ozuna, Evaluna Montaner, and Camilo were just some of the acts that energized the WiZink Center stage. Fans were on their feet singing and dancing along with their favorite artists.
The production value was top-notch, with eye-catching visuals and lighting effects complementing the music. Based on the crowd’s reactions, this year’s LOS40 Music Awards stage show was a smashing success.
What’s Next After the LOS40 Music Awards?
With the 2023 LOS40 Music Awards now in the rearview mirror, artists like Feid, Manuel Turizo, Aitana, and Young Miko can expect their profiles to rise even higher. Winning these prestigious honors will provide great momentum going into the next era of their careers.
For Feid and Manuel Turizo, their big nights at LOS40 will likely translate into more collaborations, festival bookings, and opportunities overseas. We can expect their music to continue making waves across Latin America, Spain, and the world.
Meanwhile, domestic stars like Aitana and Vicco will try to leverage their awards’ success to further grow their popularity at home and expand their brands internationally.
One thing is certain: the 2023 LOS40 Music Awards have cemented Feid, Manuel Turizo, and other urbano artists as major players within Spanish pop culture. Their chart domination and awards hauls prove that Latin urban music has developed a strong foothold in the industry.
As for what’s next, we’ll have to stay tuned to see how these artists capitalize on the momentum from their banner night at LOS40!