Video: Danna Paola covers Queen’s “A Kind of Magic” for the 2022 Qatar World Cup campaign with Felukah and Tamtam

Mexican music star Danna Paola teamed up with Egyptian neo-soul, rap sensation Felukah and soulful Saudi Arabian singer-songwriter Tamtam to release a cover of Queen’s “A Kind of Magic” for a well-known soft drink brand’s campaign for the Qatar 2022 World Cup.

This anthem – released as part of Coca-Cola’s Believing is Magic campaign – is a powerful reworking of the 1986 hit, accompanied by a vibrant and dynamic performance video that brings the energy and ideology of the song to life.

Filmed in Mexico City, the clip encapsulates the excitement of one of the biggest sporting events on the planet, fusing the flavor of Latin and Arabic culture with the exciting world of the FIFA World Cup. “We are thrilled to have partnered with TamTam, Felukah, and Danna Paola to create a unique version of Queen’s ‘A Kind of Magic,'” said Joshua Burke, senior director of global music and culture marketing at The Coca-Cola Company.

“Working with such incredible artists and a strong team was a breath of fresh air,” said Felukah, adding, “Everyone radiated passion and a magical, contagious energy that I will always deeply appreciate. I am proud to represent Egypt and women worldwide, now and always.”

Tamtam said, “I was so excited to be part of this campaign with two super cool and inspiring women. It’s beautiful that we are all from different countries singing together and representing this unity through music. The experience was – no pun intended – magical, from recording the music to meeting the team and flying to Mexico City to shoot the videos. It was a dream, and I’m thrilled to share it with the world!”.

Meanwhile, Danna Paola said, “It’s inspiring to be part of a global campaign represented by women. Working with Felukah and TamTam was a beautiful and magical experience. Music is the magic key to uniting people; I am excited to be part of this and to leave my country, Mexico, on high”.

Here is the video:

The official song ties in with the film “The Conductor,” which was released earlier this year in collaboration with UMG’s global brand partnerships division, UMGB (Universal Music Group for Brands). The film paid tribute to “A Kind of Magic” by bringing together seven artists from around the world to put their own spin on the legendary song. The artists included Ari Lennox, Griff, Ekin Beril, Mariah Angeliq, Tems, Tesher, and TRI.BE.