Dollar Tree permanently raises prices on most items to $ 1.25


Dollar tree will now permanently sell most of its traditionally priced items of $ 1 for $ 1.25, the company announced in its third-quarter report to investors, after sticking mainly to a single dollar since the company opened in 1986.

It’s a major milestone for the Virginia-based retailer, but it’s been in the works for a while.

Dollar Tree will raise prices



While the US has been grappling with high inflation and rising transportation and distribution costs, Dollar Tree says this move is “not a reaction to short-term or transient market conditions” and that it had come time to move on “from the limitations of the $ 1 price.

“For 35 years, Dollar Tree has managed during inflationary periods to uphold the all-for-a-dollar philosophy that distinguished Dollar Tree and made it one of the most successful retail concepts for three decades,” the company said in a statement. .

Dollar Tree announced in September that it planned to raise prices and was already testing higher prices at several hundred of its 8,000 stores with positive customer feedback. It also increased the offers in its “Dollar Tree Plus” section that includes items that can go as high as $ 5.

Dollar tree chain of stores raises its prices to $ 1.25

It plans to roll out the $ 1.25 price at more than 2,000 legacy stores in December, with the remainder by the end of the first quarter of 2022.

The company says the price increase will allow for more merchandise options in the store and allow some items that were discontinued to return as the company faces competition from other retailers.

CEO Michael Witynski also said the changes will allow the company to return to its traditionally high profit margins of 35% to 36% by next year. Investors had been pressuring the company to raise its prices.

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