Photo: Michael M. Santiago/Getty Images
Dunkin’ Donuts, in collaboration with the brand elf Cosmetics, launched a new makeup collection which includes a palette of eye shadows and lipsticks, all inspired by Dunkin’ donuts and coffee.
Although initially only people who are members of the elf Cosmetics loyalty program can have access to this new line, next Sunday, April 3, it will go on sale to the public generally through Ulta Beauty stores and Ulta.com.
“This collaboration it’s all about your morning must-havesKory Marchisotto, director of marketing for elf Beauty, said in a statement. make-up.”
Both brands called their collaboration a “makeup and alarm clock collection” that includes a variety of shades, shapes, textures and aromas inspired by donuts and coffee.
Even the makeup packaging looks like you’re taking home a box of donutsnot lip glosses and eye shadows.
These are some of the products that you can find in the new makeup line, whose names are very similar to the Dunkin’ menu:
–The Dunkin’ Dozen
12 Dunkin’ donut-inspired eyeshadow shades include Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston Kreme.
–Donut Forget Putty Primer
A first that in addition to leaving the skin ready for makeup, has a donut aroma.
– coffee lip scrub
A sugar scrub that has a Dunkin’ coffee scent.
– Glazed for Days Lip Gloss Set
This lip gloss set includes two scents.
– Strawberry Frosted with Sprinkles Face Sponge
A strawberry donut inspired sponge covered with confetti sprinkles.
This is not the first time that elf Cosmetics has unconventional collaborations with food marks.
Last March it joined forces with Chipotle to hold an online-only, limited-edition makeup sale inspired by the ingredients on their menu. The collection sold out in 72 hours.
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