Photo: Chris Delmas / AFP / Getty Images
Facebook, now renamed Meta, to discontinue facial recognition feature after an arduous battle for privacy in the social network, this as part of the changes that have been sold brewing on the platform.
The company will stop using facial recognition algorithms to tag people in photos and videos, in addition to removing the facial recognition templates it uses for identification. The changes to Facebook are scheduled to take place in the next few weeks.
Jerome Pesenti, vice president of artificial metaintelligence, sees the change as part of a company-wide move to limit the use of facial recognition in its products, The Verge reported.
This move also follows a lawsuit that accused Facebook’s tagging technology of violating Illinois’ biometric privacy law, reaching a $ 650 million settlement in February. Previously, in 2019, the company restricted facial recognition to a subscription feature.
“Looking ahead, we still see facial recognition technology as a powerful tool.”Pesenti wrote in a blog post, citing possibilities like face-based identity verification.
“But the many specific cases in which facial recognition can be useful must be weighed against the growing concerns about the use of this technology as a whole,” he added.
Pesenti noted that regulators have not settled on comprehensive privacy regulation for facial recognition, noting that amid constant uncertainty, they consider it appropriate to limit the use of facial recognition to a narrow set of use cases.
Added that more than a third of daily active users on Facebook opted for facial recognition scanning, while more than a billion facial recognition profiles will be removed as part of the next change.
Facebook’s automated system for blind users will no longer name people when analyzing and summarizing media, and will no longer suggest that people tag in photos or automatically notify users when they appear in posted photos and videos.
This decision will not prevent independent companies like Clearview Al, which have huge databases of images pulling photos from social networks like Facebook, use facial recognition algorithms trained on this data.
Law enforcement agencies in the United States work with Clearview Al and other companies to monitor with facial recognition. State or national privacy laws will be necessary to restrict the use of technology more broadly.
With information from The Verge
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