the subsidiary jigsaw of Google will launch a campaign intended to address the misinformation about ukrainian refugees next week. The campaign is based on research carried out by psychologists from two British universities.
Jigsaw will begin a research-based “pre-bunking” advertising campaign on social media platforms YouTube, Facebook, Twitter, and TikTok in late August.
Google and its new campaign against misinformation about Ukrainian refugees
Google and its new campaign against disinformation about Ukrainian refugees. What research is Google’s new campaign based on?
The campaign will target users in Poland, Slovakia and the Czech Republic, The New York Times reported.
Poland has experienced the largest influx of refugees from Ukraine of any country. The Czech Republic and Slovakia have also been important destinations for fleeing Ukrainians.
The campaign is designed to build resilience against anti-refugee narratives.
“We’re thinking of this as a pilot experiment, so there’s absolutely no reason why this approach can’t be scaled up to other countries,” Goldberg said.
“Poland was chosen because it has the largest number of Ukrainian refugees,” he said.
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What research is Google’s new campaign based on?
What research is Google’s new campaign based on?
As we report in AmericanPost.Newspsychologists from the universities of Cambridge and Bristol produced 90-second clips intended to “inoculate” people against disinformation.
The article, published by the journal Science Advances, posited “inoculation theory” as a method to “reduce susceptibility to disinformation by informing people of how they might be misinformed.”
The researchers designed five short videos that they said inoculated people against five manipulation techniques: “emotionally manipulative language, incoherence, false dichotomies, scapegoating, and ad hominem attacks.”
The paper’s authors concluded that the videos “improve manipulation technique recognition” and “increase people’s ability to distinguish trustworthy from untrustworthy content.”
“This is one of the few disinformation interventions that I have seen at least that has worked not only across the conspiracy spectrum but across the political spectrum,” said Jigsaw lead researcher Beth Goldberg, quoted by The New York Times.
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Source-laverdadnoticias.com