Hailey Bieber sued for brand name after launching cosmetics line

haley bieber is being defendant by trademark infringement by a 9-year-old fashion company that shares the name of its skin care line, Rhodewhich is the middle name of Justin Bieber’s wife.

The co-founders of the clothing brand RHODEPurna Khatau and Phoebe Vickers filed the lawsuit against the 25-year-old model in the US District Court for the Southern District of New York on Tuesday, according to documents obtained by PEOPLE magazine.

In the filing, Khatau says that she and Vickers launched the company in May 2013 and since then “we have dedicated ourselves to growing and nurturing the RHODE brand through much personal sacrifice and hardship.”

Hailey Biber sued for trademark infringement

Hailey Bieber sued for the name of her cosmetics brand.

It is now considered a big-name brand sold in high-end stores including Saks Fifth Avenue and Neiman Marcus, and worn by celebrities such as Beyoncé, Rihanna and Mindy Kaling. RHODE is expected to earn $14.5 million this year, the lawsuit states.

Khatau and Vickers own the RHODE trademark for several common garments and accessories. They have also submitted applications to expand into other areas such as home goods and are considering expanding into makeup and skin care, according to Khatau’s statement.

Bieber launched his Rhode skincare line earlier this month, and Khatau says she and Vickers immediately began to see “market confusion,” which has already damaged their brand. Recently, Hailey Bieber suffered from paralysis on one side of her face before Justin Bieber and spoke about health and beauty care through a video.

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What does the lawsuit against Hailey Bieber and her cosmetics allege?

Hailey Bieber sued for the name of her cosmetics brand.

The suit alleges that Instagram first promised the @rhode handle to designers as it was “inactive per Instagram policy, but after initially promising it to us, Instagram decided to allow Ms. Bieber to use it even though she had no posts to date.” June 8, 2022″.

AmericanPost.News reports that the presentation also points to a joint Instagram post with Bieber’s personal account (followed by more than 45 million users), which garnered more than 600,000 likes at the time of the presentation.

Justin Bieber, 28, has also promoted his wife Hailey Bieber’s brand on his Instagram, where he has 243 million followers. His post garnered more than 1 million likes, court documents say.

The suit adds that people also tagged Hailey’s @rhode Instagram instead of the plaintiffs’ official @shoprhode account when sharing photos of celebrities wearing her clothing line.

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