Photo: Joe Raedle / Getty Images
Joy for vegans is what is expected with this announcement from the H&M stores and the launch of its “Co-Exist Story” collection, a clothing line that will be in stores in November. Made with alternatives to tissues and processes of animal origin, such as Flwrdwn, an alternative to animal down made with synthetic material made with wild flowers; and Vegea, a vegetable substitute for skins derived from petroleum and animals.
This collection, which includes women’s, men’s and children’s clothing, was approved by the animal rights organization People for the Ethical Treatment of Animals (PETA), as announced by the creative consultant of the H&M retail store, Anne-Sophie Johansson.
“The ‘Co-Exist Story’ collection epitomizes our ongoing commitment at H&M to explore innovative alternatives to animal-based fabrics while continuing to offer our customers cutting-edge fashion.”
The garments will be inspired by the fashion of the 90s, for the holidays; and other designs that combine comfort with the avant-garde of the city.
This collection is an initiative of the nominated company “Innovation Stories” that began in 2021 with the aim of new designs, with more sustainable materials.
The collection also features accessories such as the Yulex natural rubber fisherman boots., these are the protagonists in the case of women, and comfortable “puffer” shoes made with the FLWRDWN material in the case of men.
Also this new collection ‘Co-Exist Story’ includes vegan makeup, with two lipsticks and an eyeliner pack that are also certified by the Vegan Society.
For the youngest of the house, there are also one size coats and sweaters, with quite particular colors.
H & M’s joint work with PETA is the union of two passions: “a versatile and avant-garde design made with sustainable alternatives approved by this association of“ People for the Ethical Treatment of Animals ”. Assures Malin Dubois, Senior Designer at H&M.
For its part, PETA is always pleased to carry out these positive partnerships in order to educate: “We are striving to end the use of animal-derived materials,” emphasizes Laura Shields, PETA’s director.
The other two collections launched so far this year are the “Science Story”, which defends the most advanced sustainable materials. And the second was called “Color Story”, which gave priority to the most sustainable methods of working with color. Insure the H&M corporation in your ad.
This collection, According to the H&M page it will be available worldwide from this November 4, both online and in the physical stores that were selected to present it.
The prices of each piece of clothing or each accessory have not yet been published, but it was possible to know that they will be at prices very similar to those sold by the rest of the store’s collections. Prices will range from $ 14.99 as a minimum price to $ 349 as a maximum price.