40 years after going on the market and delighting the palate of consumers, Unilever’s Klondike brand confirmed that andl Choco Taco has been discontinuedwhich has not been well received by lovers of the popular product.
The delicious taco-shaped frozen dessert marked an entire generation that is now saying goodbye to the iconic product, which says goodbye this July.
And it is that Klondike, owned by Unilever, highlighted that the decision was made to discontinue the traditional dessert due to the increase in the price of materials to produce it, which is hitting the finances of the brand.
El Choco Taco conquered the palate of consumers for its taco with chocolate and peanuts
The economic impact of the COVID-19 pandemic
The COVID-19 pandemic has impacted the finances and economy of the population and of companies, for which they have had to make strong and drastic decisions to remain competitive.
“Unfortunately, the Choco Taco has been discontinued in 1ct and 4ct packages,” Klondike noted on his Twitter account, explaining why.
“Over the last 2 years, we have experienced an unprecedented increase in demand for our portfolio and have had to make very difficult decisions to ensure the availability of our entire portfolio across the country”indicates the message on Twitter.
“We know this can be very disappointing”specifies the Klondike email sent to CNN Business.
And yes, Choco Taco lovers are expressing their discomfort at the product’s exit from the market.
“Choco Taco has fallen. They always take the best things away from us.” These are some of the comments that are read on social networks.
Goodbye Choco Taco
But the Klondike’s decision is made and there is no turning back, so only taco-shaped ice cream can be found this month, only while those in stock run out, as there will be no more production.
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