Kraft Heinz to Launch First Recyclable, Renewable, Paper-Based Ketchup Bottle

Kaft Heinz has a goal that all its packaging will be recyclable, reusable or compostable by 2025.

Photo: Scott Olson/Getty Images

Food and beverage giant Kraft Heinz announced a partnership with lthe sustainable packaging company Pulpex to develop the first “recyclable, renewable, paper-based” ketchup bottle.

According to the company, the bottle will be made of “wood pulp from 100% sustainable origin“. Heinz is the first sauce brand to trial such packaging.

“This collaboration is the latest step in their journey to reduce their environmental footprint,” the company said, adding that they seek “make all your packaging recyclablereusable or compostable globally by 2025″.

Other large global brands such as Coca Cola have implemented tests to reduce the impact of their packaging and also as a measure to reduce costs in the face of inflationary increases.

Kraft Heinz also aims to achieve net zero emissions of greenhouse gases by 2050.

“This new Heinz bottle is an example of how we are applying creativity and innovation to explore new ways to bring consumers the products they know and love while also thinking sustainably,” Kraft Heinz CEO Miguel Patricio said in a statement.

Numerous companies and governments have made similar promises regarding greenhouse gas emissions, as they are the main driver of global warming and climate change.

The United Nations and the world’s leading scientists have repeatedly warned that failure to reduce fossil fuel and greenhouse gas emissions will have devastating impacts.

What will they be made of and how are they reused?

According to the Pulpex website, the containers are made from “sustainably sourced wood pulp” that is accredited by the International NGO Program for Forest Certification Support and certified by the Forest Stewardship Council, which guarantees that the products come from of forests “responsibly managed“.

Pulpex bottles are not currently used for food and beverages due to safety regulations, according to the company’s FAQ page, but the packaging can be recycled with paper products, and if thrown away, the company says it will degrade.

According to the company, Pulpex bottles have a carbon footprint that is 90% smaller than glass and 30% smaller than PET, a type of lightweight plastic commonly used in food and beverage containers.

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