Photo: Engin Ekyurt / Pexels
In recent years, consumers have changed their eating habits and are beginning to think a little more about taking care of their health. With that in mind McDonald’s took three years to develop, but McPlant is ready, your first vegan burger, published Mercad2.0.
McDonald’s new creation is made in collaboration with Beyond Meat, a company that is dedicated to the development of meat substitutes. It is a vegetable burger, made with sesame bread and accompanied by vegan cheese and vegan sauce, but McDonald’s assures that McPlant looks and tastes like meat.
Michelle Graham-Clare, McDonald’s UK and Ireland Marketing Director, said in a statement that this new product is aimed at all consumers:
“We are very excited to finally launch McPlant in the UK and Ireland. As with all McDonald’s offerings, we take our time to make sure it meets the highest standards and is something all of our customers will enjoy. “
The spokeswoman added: “We are always looking for different ways to innovate and meet the needs of our customers, and with McPlant, we have a delicious Plant-based burger that will appeal to everyone. Whether you’re vegan or just craving a plant-based burger, we are sure that you will enjoy McPlant ”.
For now, the new McPlant will only be available in the UK and will be piloted in 28 restaurants in southwestern Ontario, Canada. However, it is not yet known if it will reach other markets.
The McPlant was fully approved by the Vegetarian Society, a body that estimates that in the UK There are around 600,000 vegans, while recent data from the British Nutrition Foundation and YouGov indicates that 61% of adults in that region have decided to change their diet to a plant-based diet.
The trend among consumers for organic products and vegan food has had a big rebound, so much so that some of the most famous food chains in the world such as White Castle, Applebee’s, Subway, Carl’s Jr, Burger King and more recently KFC, are including in their menus.
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