Nike is still considered the most valuable clothing brand in the world


In addition to Nike, Adidas is another of the most valuable brands in the ranking.

Photo: Kidney Stone/Shutterstock

Every year, the leading brand valuation consultancy, Brand Finance, analyzes 5,000 of the world’s biggest brands, ranking them across all sectors and countries. In the apparel industry sector, the 50 most valuable and strongest global brands are included in the annual ranking known as the Brand Finance Apparel 50.

During the pandemic, sportswear brands saw steady growth in brand value as consumers spend more time at home and select brands more for comfort than style.

As a result of increased consumer demand for sportswear, brands in the sector achieved significant growth in brand value: Nike brand value increased 9% to $33.2 billion; Adidas brand value increased 2% to $14.6 billion; Puma’s brand value increased by as much as 13% to $4.5 billion; and Lululemon’s brand value increased by as much as 28% to $4.2 billion.

Thus, Nike retains the top spot as the most valuable brand in the ranking since this analysis was instituted.

Smaller sportswear brands were the fastest growing brands in the ranking, with Skechers posting a 68% brand value increase to a value of $3.2 billion, while brand value Li Ning’s increased 68% to a value of $2 billion.

On the other hand, fast fashion brands – which are those that are manufacturers and sellers at the same time – lost value. ZARA brand value dropped 1% to $13 billion; UNIQLO brand value dropped 26% to $9.6 billion; Primark/Penneys brand value fell 10% to $2.2 billion.

This drop in the value of these companies is that many fast fashion clothing brands rely on physical stores for large volumes of sales, but the stores had to close due to pandemic-induced restrictions.

Additionally, during the pandemic, consumer demand for online shopping increased as people were forced to stay home and stores closed.

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Source-eldiariony.com