Obesity: sniffing greasy snacks for 2 minutes can curb the craving


Obesity: sniffing greasy snacks for 2 minutes can curb the craving

Prolonged exposure to initially attractive food aromas would be enough to trigger a reward in the brain.

Photo: Tim Samuel / Pexels

A food craving is an intense desire for a particular food. Among the most common foods we tend to crave are those that are high in fat, salt, and sugar. Frequent cravings for ice cream, potato chips, pizza, French fries, chocolate, and cookies can hamper your goals of eating a healthy diet and keeping your weight in check.

According to a study by researchers at the University of South Florida, There is a technique that can help you curb cravings without adding the calories.

Usually the aroma of a food can make you crave it, right? Think of the smell of freshly baked bread, cookies, pizza, hot dogs, or tacos. But it is precisely the smell that can act as a deterrent, according to the study published in the Journal of Marketing Research.

The study shows that breathing in the odors of fatty foods for more than two minutes is enough to decrease craving of people. It is suggested that prolonged exposure to these initially attractive scents can trigger a reward in the brain that then leaves us satisfied.

“The olfactory and taste systems are strongly interconnected and the reward centers in the brain do not distinguish between stimuli encoded by different sensory systems,” said Dipayan Biswas, director of the study.

Experiment participants who smelled the aromas of food such as pizza or cookies for 30 seconds tended to have more craving for the food than those who inhaled the aroma for a full two minutes.

The researchers note that managers are using ambient scent as a strategic element and food-related scents are especially common. According to the results of their experiments, prolonged exposure to an indulgent ambient aroma from food leads to fewer purchases.

Hunger or craving

Unlike a craving, physical hunger appears gradually and can be delayed, it can be satisfied with any meal, and you can stop eating when you feel satisfied.

Avoid hunger and distract yourself to reduce cravings

Being satisfied will help you curb your cravings. “It’s easier to eat less of the food you crave if you’re not ravenously hungry,” shares Mayo Clinic. He also advises taking a walk, talking to someone, or finding another way to distract yourself, since food cravings generally go away after 20 minutes.

Reduce stress. Taking refuge in food when stressed, sad, bored, or angry is something that happens often. Eating emotionally can not only put on a few pounds, it can also affect your health.

Drink water. Lack of water can be mistaken for hunger and sugar cravings. Your cravings for a treat, bread, or cookie can be a sign of dehydration.

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