- FC Barcelona and Spotify have partnered to release a limited edition ROSALÍA jersey, showcasing the unprecedented collaboration between music and soccer.
- The team wore the jersey during the Clásico match and featured a glow-in-the-dark MOTOMAMI logo signed by the players.
- This partnership demonstrates the power of combining sports and music, and the jersey has become a sought-after item among fans.
In April 2022, FC Barcelona reached an agreement with Spotify, with which they expect to raise around 450 million euros over 12 seasons. The Swedish company will appear on the front of the men’s and women’s first team jerseys and the training elastics.
Likewise, the alliance between the music company and the La Liga team achieved an unprecedented event, as the Culé team’s home ground has been renamed Spotify Camp Nou for 12 seasons.
Now, on the eve of the Clásico between Barcelona and Real Madrid on March 19, the team presided over by Joan Laporta, instead of sporting the logo of its main sponsor, Spotify, on the front of the stadium, will wear the Motomami emblem of the most played Spanish artist in the world, Rosalía.
This action is part of Spotify’s partnership agreement with the Catalan team and was already present in the previous Clásico, in which Barça wore an owl in honor of Drake. It should be noted that this will also be worn by FC Barcelona Femenino players next Saturday, March 25, in El Clásico of the Fi network Liga F against Real Madrid.
“Once again, hand in hand with Spotify, we have taken our collaboration to another level. We have managed to surprise our fans worldwide with an action that incorporates an artist as iconic as ROSALÍA to a shirt as beloved as Barça’s,” said Juli Guiu, vice president of FC Barcelona’s Marketing Area.
“Music and soccer form a dance couple with a long way to go, and we are very happy to do so accompanied by the world’s most popular global streaming audio platform, Spotify,” he added.
For his part, Marc Hazan, vice president of alliances at Spotify, said that paying tribute to the singer of hits such as Despechá, Bizcochito, and Saoko through such an important symbol as the jersey of the renowned soccer team was a celebration.
“It is an honor to cede our space on the FC Barcelona jersey to celebrate ROSALÍA, the most listened-to Spanish artist on Spotify during 2022. It’s an opportunity to continue celebrating our unique partnership with FC Barcelona and continue to unite the worlds of soccer and music,” he remarked.
In addition to the t-shirts, it was reported that FC Barcelona players would make Barça Matchday playlists. These will feature songs to motivate them before the matches and, of course, will also feature music by Rosalía.
It should be noted that the limited edition T-shirt has two versions available for purchase. In this sense, the MOTOMAMI T-shirt with Matchday quality and premium packaging inspired by the founding year of FC Barcelona had a lot of only 1,8999.
On the other hand, the super limited edition caused a stir among fans, as in addition to having the quality standards, the glow-in-the-dark MOTOMAMI logo, it would also be signed by all the players who start the men’s and women’s El Clasico matches respectively.
However, it was reported that these last jerseys are sold out, with only 11 available for sale. When entering the official purchase site, the item is not allowed to be added to the cart, which would indicate that there are no more in stock.
This super limited edition had a cost of USD 2,103 and also had a special box.
Until the early hours of March 15, the cheapest T-shirt was still available, costing around $420.