The opening of the Premios Juventud 2023, to be held this Thursday in Puerto Rico, will kick off with a dedication to reggaeton by Daddy Yankee, one of the pioneers of the genre, and the duo of music producers Luny Tunes.
The musical kick-off, which will feature the participation of more than a dozen urban artists on stage at the Coliseo de Puerto Rico in San Juan, “will celebrate the explosion of reggaeton among young people worldwide,” the event’s production said Tuesday in a press release.
Alexis y Fido, Angel y Khriz, Chencho Corleone, Chesca, De La Ghetto, DJ Playero, Khea, Omar Courtz, RaiNao, RKM & Ken-Y, Wisin, and Zion y Lennox will be the artists in charge of this tribute.
Daddy Yankee, the self-described “El Boss” of reggaeton, contributed his musical work to the opening of his new facet as an entrepreneur and producer.
Also known as “El Big Boss,” is the top winner of Premios Juventud with 23 awards, including recognition as “Agent of Change” in 2021.
This year, the award will be given to Colombian artist Shakira.
The award recognizes the artist’s extensive work in transforming communities through her Pies Descalzos Foundation.
For the past six years, Premios Juventud has been committed to highlighting agents of change, both artists and young Latinos, who use their platform for the common good.
This recognition has been awarded in the past to artists such as Maluma, J Balvin, Kany Garcia, Jenni Rivera Foundation, Ricky Martin, Becky G, Pitbull, and Wisin y Yandel.
In this year’s edition, Wisin and the duo of Jowell & Randy will premiere their latest collaboration, Baja Sube Sube, on television, as will Omar Courtz and Chencho Corleone sing the song “Saoco.”
Bad Bunny, Becky G, Maluma, Rauw Alejandro, Rosalía, Shakira, Grupo Frontera, Peso Pluma, and TINI lead the Premios Juventud 2023 with nine nominations.