Rihanna continues to take giant steps to consolidate his brand Fenty as one of the great names in contemporary fashion. So much so, and in an economic situation that initially does not seem conducive to it, the music star has decided to open five boutiques of her ‘Savage x Fenty’ lingerie line in cities like Los Angeles, Las Vegas, Houston, Philadelphia and Washington.
As can be deduced from the interview given to Refinery29, the goal that the interpreter has set for herself with this operation is not only to intensify the public projection of her brand, but also ensure that both women and men feel “represented” by the stylistic proposals of their shop windowsthat they leave the stores feeling part of the same community.
To do this, the diva and her team have opted for decorative elements, especially the mannequins, of an inclusive nature and that appeal to all kinds of clients. “We have modeled the mannequins starting from real bodiesso that customers feel represented”, Rihanna explained at one point in their conversation.
The versatile artist has expressed herself in these terms about her desire to break once and for all with the strictest beauty canons, on which the traditional discrimination and exclusion of anyone who does not benefit from them, including pregnant women, is based. “I have also experienced what it means to enter a lingerie store and leave with more insecurities, because you feel like you have nothing to do with those bodies. And that is precisely what I want to avoid.” he pointed out.
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