The advertisements that air during the superbowl they must be epic, so different brands already have a secret formula to succeed in these and reach their maximum diffusion.
It’s a familiar formula: celebrities plus Alexa, multiplied by cross-promotion from other Alexa services. amazonis akin to a Super Bowl ad, as the platform seeks to humanize itself by highlighting its strengths while making light of its shortcomings.
This year, the celebrities in question are Black Widow herself, Scarlett Johansson and her SNL star husband, Colin Josh.
In the 60-second ad, which will run in the fourth quarter, Jost says, “Alexa, it’s game day.” This prompts the wizard to close the shutters and turn on the game.
From their fictional home in New York, Johansson and Jost comment simultaneously:
“It’s like she can read your mind.”
That, as Super Bowl viewers expected, kicks off a montage of imagined moments in which Alexa is a little too good at her job of predicting what each of the stars might need, without too subtly promoting everything’s offerings. the Amazon portfolio.
By reading aloud the innermost thoughts of celebrities, including how Jost really feels about Johansson’s morning breath and what he thinks about filming on-screen love scenes with attractive co-stars, this imagined form of Alexa shows why she’s better. that it remains a voice assistant and not a psychic one.
For her part, the actress said she hopes the millions of viewers of the 2022 Super Bowl will enjoy her ad as much as they do.
“It’s a little stressful, but it’s also exciting to get an audience with that reach.”
The 60-second spot is scheduled to air in the first quarter of the 2022 Super Bowl broadcast on NBC on February 13.