In addition to dedicating himself to music and acting, Snoop Dogg is an entrepreneur in the world of food. Now, The rapper and his son will launch a Dr. Bombay’s Sweet Exploration dessert shop with Food Fighters Universe.
Snoop recently announced his official membership in the Food Fighters Universe (FFU), in a video shared on Twitter he appears wearing a hat that has his nickname “Dr. Bombay”, the nickname refers to the personality of the singer within the community.
— Food Fighters Universe (@FoodFightersU) June 3, 2022
According to Nation’s Restaurant News, Dogg and his son Cordell Broadus announced that will join the FFU as partners to create an “immersive retail dessert experience.”
FFU, billed as the country’s first NFT-backed restaurant group. “Food Fighters Universe is connecting food and Web3 and leading the way with real-life utility for NFTs,” said Broadus (known as Champ Medici in the crypto world).
Broadus would attract his father after attending the April opening of Bored & Hungry, a concept created by Andy Nguyen, a Southern California restaurateur and one of the founders of the Food Fighters Universe.
Food Fighters Universe is described as “a collection of 10,000 unique Food Fighters on the Ethereum Blockchain. These world-class foodies come together to join forces against the Baddies.”
According to Nation’s Restaurant News. Funds raised from the sale of NFTs will go towards developing new projects, including Dogg’s Dr. Bombay Dessert Shop.
“We are beyond excited to have Snoop and Cordell join the Food Fighters Universe,” Nguyen said in a statement. “This is the first of many concepts to come out of our Web3 restaurant group, and we couldn’t ask for better partners than Dr. Bombay and Champ Medici.”
The concept of the rapper’s desserts is still in development and there are no further details, only that it will be in Los Angeles.
Dogg has been very active in the world of food, ever since his association with Martha Stewart on a series of cooking shows. The launch of two wines with 19 Crimes. He also appeared in a promotion for a Dunkin’ meatless sandwich.
Earlier this year, Snoop’s attorneys applied for a trademark registration of the phrase “Snoop Doggs” with the United States Patent and Trademark Office for use in food marketing. What gave rise to assumptions that it would be a possible hot dog business.
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