The Taco Bell Pass is back; you can purchase it on National Taco Day – Photo: Taco Bell Corp. / Courtesy.
The Taco Lover’s Pass is back for the first time since its national debut in January of this year. Taco Bell lovers are bringing back the Taco Lover’s Pass, customers will be able to redeem one of seven classic tacos per day for 30 consecutive days, all for $10.
Taco Bell’s new promotion celebrates National Taco Day on October 4, the only date fans can get their digital taco subscription.
Taco lovers can choose from Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos, and Doritos Locos Tacos Supreme.
The Taco Lover’s Pass is available exclusively on the Taco Bell app for Rewards members. After purchasing the pass, a hidden category will be unlocked in the app menu, allowing customers to choose a taco and redeem it at the restaurant for the next 30 days.
If you are not already a Taco Bell Rewards club member, you can join by simply downloading the chain’s app.
Taco Bell is having great publicity success with the return of the Mexican Pizza; the campaign includes greetings from Doja Cat and Dolly Parton, as well as a musical by TikTok.
The chain intends to keep the momentum by asking its customers to vote on which discontinued former menu item they would like to be brought back. The Taco Lover’s Pass offering has proven popular at the brand’s restaurants and is back for National Taco Day.
More from Taco Bell:
- Taco Bell invites couples to apply to win the brand’s first legal and metaverse virtual wedding package
- Taco Bell will offer dishes with its own vegan meat in 50 branches
- Taco Bell is testing a new plant-based “meat” for a limited time only
“With National Taco Day being one of our most important holidays, we felt it only right to bring back our biggest digital innovation of the year, the Taco Lover’s Pass, to turn a one-day taco celebration into a month-long celebration for our fans,” said Sean Tresvant, global head of Taco Bell.
International taco lovers can also celebrate National Taco Day with a Taco Bell promotion. The chain will post a video on the various international social accounts with which a friend can be tagged. Taco Bell notes that tagged people will get a head start on a taco deal.