Target announces multi-year deal with FAO Schwarz company to sell its toys

Target will include a catalog with 120 toys that will be sold exclusively in this supermarket chain.

Photo: MANDEL NGAN/Getty Images

FAO Schwarz, the American toy brand and store known for its high-end modelslife-size stuffed animals, interactive experiences and games will soon be part of the offer in Target stores.

The retailer announced a multi-year deal to sell exclusive FAO Schwarz toys. More than 120 toys will be available to purchase exclusively at Target and its website starting in mid-October.

“FAO Schwarz is a beloved brand that has won the hearts of toy lovers for 160 years,” Jill Sando, Target’s executive vice president and chief merchandising officer, told USA Today.

“Our exclusive partnership will add a nostalgic feel to our toy aisles as we continue to differentiate our assortment and shopping experience for customers.”

The products will be priced between $9.99 and $149.99; however, 50 toys for less than $20 will be included, Target said in its statement.

To celebrate the 160th anniversary of FAO Schwarz, Target also will offer several nostalgic toys for less than $25 dollarsincluding a Hot Wheels Collector Set and Funko Toy Soldier Pop.

An exclusive space for FAO Schwarz in stores

Toy departments in Target stores will have dedicated space for FAO Schwarz, including displays of the brand’s toys and ddemonstrations of some models during the Christmas season so that buyers can test them.

Toys that are part of the exclusive partnership include the FAO Schwarz Style Catwalk 4-Sided Fashion Show Playset, the FAO Schwarz Ride-On Train, the Makeup Vanity Mirror Playset, and the Dance on the Mat. piano, made famous in the classic movie “Big.”

Another store that has been gearing up for the holiday season is Toys’R’Us, one of the most traditional toy stores in the United States. In July, it announced that it will reopen its physical stores for the Christmas season and also began opening spaces inside each Macy’s in the United States.

The largest stores are expected to be in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, San Francisco and San Jose.

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