Video: a man was caught flying while making a food delivery

Last mile logistics is experiencing some pretty nifty innovations and advancements, especially in the Gulf and India. A video of a man flying using a jetpack to deliver what appears to be food has gone viral in recent days.

Social media users have shared a video clip of a man in a jetpack delivering an item to a skyscraper in Saudi Arabia. The video shows a man using an engine or jetpack to fly and move from one tower to another to deliver an order.

The incident went viral on the world wide web.

The global food delivery industry is growing 10 percent annually, and this market is expected to reach $365 billion by 2030.

Back to the video, while some people believe it to be accurate, it is a very cleverly and cheekily composed video of a food delivery business using a drone to deliver its orders.

While delivery drivers using jetpacks to deliver things like groceries and food seem far-fetched for now, even for some of the world’s wealthiest countries, drone-based deliveries are a growing reality.

Drones used to deliver goods solve many of the problems logistics companies face in last-mile logistics.

As cool as it sounds, using delivery drivers in jetpacks to deliver low-end items isn’t economical. There’s the cost of the labor required to set up the jetpack, the fuel, and the delivery driver’s wages, not to mention the lengthy regulatory clearances and insurance required.

The video and CGI are part of an upcoming advertising campaign for a local food delivery business.