In today’s fast-paced world of technology, businesses are looking for new and innovative ways to stay ahead of the competition. However, in the quest to adopt the latest and greatest technologies, many companies overlook one essential piece of equipment that has been around for decades: the printer.
While often taken for granted, printers are a hidden gem that offers significant value to any tech company. In this guide, we’ll explore the many benefits of printers and discuss how they help your business succeed in today’s ever-changing marketplace.
Are you looking to improve your branding and marketing efforts, boost employee productivity, or streamline your workflow? Printers help you achieve your business goals. So, if you’re ready to unlock the full potential of your printer and take your business to the next level, read on!
Printers play a critical role in your company’s branding and marketing efforts
Printers are essential for any business to establish a strong brand identity and effectively market its products or services. A well-designed and high-quality printer significantly creates professional-looking marketing materials that attract and retain customers.
Printers offer a wide range of capabilities to help businesses reach a wider audience and stand out from the competition, from producing custom decals to creating flyers, brochures, and other advertising materials. This guide explores how printers are valuable assets in building your company’s branding and sustaining your marketing efforts. We look at how they help you succeed in today’s competitive business landscape.
The following list includes a fraction of the advantages of owning a printer at the office:
Printers can produce professional-looking marketing materials
Printers are more than just simple piece of equipment that produces prints. They help businesses in delivering high-quality and professional-looking marketing materials. A good printer allows you to create visually appealing materials that showcase your products or services to potential customers.
High-quality printing ensures your marketing materials look their best, especially for custom decals. For instance, custom car decals for business can appear more professional with a good printer, helping you attract more customers and clients and distinguish your brand from competitors. Moreover, a good printer can offer a wide range of options for printing materials, such as glossy or matte finishes, which can add a more professional touch to your marketing materials.
Printers can save you money on marketing costs
| Statistic | Value |
|---|---|
| The average number of pages printed by an employee per year | 10,000 |
| Printing cost per employee per year (approximately) | $750 |
| Percentage of the world’s paper used by the US market | 30% |
| Estimated paper usage per person in the US per year | 215 kg |
| Approximate cost of an average laser printer toner | Less than $100 |
| The maximum number of pages an average laser printer toner can produce | 12,000 |
Printing marketing materials in-house is cost-effective for businesses that want to save on marketing expenses. With a good printer, companies produce high-quality prints for custom decals, posters, flyers, brochures, and other marketing materials, which helps them attract more customers and clients while distinguishing themselves from the competition.
By printing their materials in-house, businesses save money on supplies like paper and ink and avoid the expensive fees of hiring a professional printer. In addition to cost savings, printing in-house provides greater flexibility and control over the production process, allowing businesses to make changes and adjustments as needed.
Printers can help you reach a wider audience
One of the significant advantages of using printers in your business is the ability to distribute printed materials to a broader audience. By doing so, you reach potential customers you have yet to be able to connect with through digital marketing efforts.
Moreover, print materials are tangible and leave a lasting impression on your target audience, helping to increase your brand recognition and customer loyalty. Incorporating a printer into your marketing strategy expands your reach, increases your customer base, and improves your overall business success.
Printers can help you brand your business
Printers create materials that reflect your company’s identity. Quality printers produce high-resolution images and vivid colors that showcase your logo and branding, potentially leaving a lasting impression on potential customers and clients and helping you stand out.
Customizing your printed materials with your company’s branding helps you build brand recognition. By consistently featuring your logo and brand colors on all of your printed materials, you create a sense of familiarity with your audience and establish your brand identity in their minds.
With the help of a quality printer, you create stunning marketing materials that reflect your brand and help you achieve your business goals.
Printers can help you stay organized
Printing your papers helps you keep your workspace tidy and more organized. A physical copy of your documents helps you quickly access the information you need without digging through digital folders or email attachments, saving time and increasing productivity. Moreover, printing out necessary documentation provides a backup in case of technology failures or data loss.
Keeping all your printed papers in one location, you find what you need when needed. It is particularly useful for businesses that handle a lot of paperwork, such as contracts, invoices, and receipts.
With the help of a good printer, you create custom labels and folders to organize your paperwork further, saving you time and helping you stay on top of deadlines and tasks.
Printing your papers helps you stay organized and increase efficiency, positively impacting your business’s success.
Printers help improve employee productivity
A good printer helps employees be more productive in several ways. For one thing, it helps them get their work done faster. It slows down your workflow if you constantly have to stop and wait for your printer to catch up with you. But with a good printer, you keep working at full speed.
Another way that a good printer helps with productivity is by reducing the need for errors. Reprinting documents due to mistakes saves time out of the box, hindering work progress. With a great printer, your papers come out right the first time, every time.
Last but not least, a good printer helps improve morale in the workplace. Constantly struggling with equipment negatively impact employees’ moods. But with a good printer, they’ll be able to get their work done quickly and easily, without any hassle, making all the difference in how productive they are.
Businesses can use printers for a variety of tasks.
Printers are hard to beat regarding versatility and usefulness. Here are just a few of the many reasons why printers are essential for any tech-savvy business:
- They’re incredibly versatile, performing various tasks, from printing documents and photos to scanning and faxing. This versatility makes them an essential tool for any business that needs to get work done quickly and efficiently.
- They’re relatively inexpensive, considering everything they can do, which makes them an excellent value for any business that needs to save money.
- They’re easy to use and designed to be user-friendly, so even if you’re not a tech expert, you should be able to figure out how to use them efficiently. They are ideal for businesses with little time or resources to learn new technologies.
- They’re compact, convenient, and small enough to fit on a desk or in a closet so that they won’t take up a lot of space in your office. And thanks to their portability, they can be taken with you on business trips or moved to another location quickly.
- They offer a variety of features and can provide a wide range of functionalities, such as wireless connectivity, automatic duplex printing, and mobile printing, which allows you to customize your printer to meet your specific business needs.
- They’re reliable, have come a long way in recent years, and are now more reliable than ever, meaning you can count on your printer to do the job right, even when used heavily.
Not Your Average Office Equipment
| Statistics | Data |
|---|---|
| Office and home printing drop rate in 2020 due to COVID-19 | 13.7% |
| Number of pages printed in 2020 compared to 2019 | 2.8 trillion vs. 3.2 trillion |
| Leading company in the global office hardware industry by market share | IBM Hardware Management Console (HMC) with 25.33% |
| Number of office printers and copiers shipped in 2019 | 94.35 million |
| Printer and copier sales increase rate in 2020 | 12% |
| Expected revenue of the office supply industry by 2024 | $8.2 billion |
A modern printer is a quintessential piece of equipment for any organization. Knowing how printers contribute to the success of your business leads to maximizing the use of the documents in your organization. Whether you require signage for an upcoming event or printed materials for a new marketing campaign, you must find a dependable supplier to meet your needs.
Wrapping up
Printers are often overlooked in any tech business but provide significant benefits that help your company succeed. By understanding the advantages of printers, such as their marketing and branding potential, ability to improve employee productivity, and versatility, you make the most of this essential piece of office equipment. With the right printer, your business saves money, boosts productivity, and streamlines your operations, allowing you to stay ahead of the competition.